--- title: PROIMPEX date: 2026-07-27T13:36:00+02:00 author: admin canonical_url: "https://cstudios.digital/case-studies/proimpex" section: Case Studies --- [ Back to Home Page Back to Home Page ](/) ![](https://cstudios.sk//uploads/images/_transforms/_w1440/Kepernyofoto-2026-07-22-13.58.57.png) Visit website [](https://proimpex.sk) # PROIMPEX 03 **Technical strength in a bold digital execution** [ proimpex.sk ](https://proimpex.sk) ## Client For more than 20 years, Proimpex has specialized in designing, manufacturing, and building steel structures across Europe. Behind the company stands its own production plant, a modern machine park, and a team of experts who handle the entire process from design through to final assembly. Our task was to bring this technical strength and scope of the company into the digital space — not as a classic industrial presentation, but in a way that would feel modern, confident, and visually memorable. ## The Challenge For companies in manufacturing and steel construction, it's easy to end up with nothing but technical tables, photos of machinery, and long lists of services. Proimpex, however, needed a presentation that would show far more. The site had to clearly communicate the scope of services — from design and structural calculations through manufacturing to installation — showcase the company's real technological base, and at the same time create a strong first impression. The challenge, then, was to find a balance between technical credibility, easy orientation, and a design that wouldn't resemble dozens of other corporate sites in the same segment. ## The Solution The site's color scheme is drawn directly from the company logo. We paired the dominant red and black with large white areas, which lighten the bold combination and give the content enough breathing room. The result is a high-contrast visual language that feels technical and confident, while staying clean and clear. Right from the opening screen, it's clear the visitor hasn't landed on an ordinary corporate site. The space is split visually into vertical halves. A static photograph on one side stands in contrast to a video presentation of the company on the other. From the very start, this connects two views of Proimpex: the finished result and the company's living operations behind it. We also used user movement as part of how we worked with text. As you scroll, the text gradually intensifies from a light to a dark shade. Content doesn't appear all at once as a static block, but naturally gains intensity as the visitor moves through the page. Proimpex covers a broad range of activities, so on the site we split the individual areas into clear points, letting visitors instantly grasp the scope of the company and easily reach the details of the service they need. The bold design doesn't complicate orientation here — quite the opposite, it helps create a clear hierarchy among the different pieces of information. One of Proimpex's strengths is its own production plant and modern machine park. The company itself lists this among the main reasons to choose Proimpex, right on the site. That's why we didn't tuck the technology away on some inconspicuous subpage. Photos of the production facility and machinery were given prominent visual space, showing visitors the real operations behind each project. Proimpex was founded in 2003 and over the following years gradually expanded its own production and technological capacity. Its milestones include the first major project, hiring its own structural designer, and the ongoing expansion of the machine park and central building. We didn't want to present these milestones as an ordinary list of years. Instead, we built them into a striking visual section of the page that tells the company's development in the same visual language as the rest of the site. We turned even the classic photo album into a motion-based element. The gallery is split into two separate strips that move in interplay with each other. The photos don't form a static grid but become another living layer of the site. This lets us show a larger number of projects and details without the page feeling heavy or sluggish. The site's boldness doesn't stop at the last content section. At the bottom of the page, the Proimpex logo is given an enormous amount of space and becomes the dominant graphic element of the whole closing section. The footer doesn't just function as a place for contact details — it's the final visual moment that closes out the entire site in the same confident style in which it began. The project included: - UX/UI design: Interface design with a strong emphasis on easy orientation as well as a bold visual character. - Custom web design: A complete graphic solution built on Proimpex's brand identity. - Video presentation: Dynamic content right in the site's opening section. - Interactive typography: Text that gradually gains emphasis while scrolling. - Service presentation: A clear treatment of the company's complex portfolio. - Presentation of technological base: Photos of the production plant, technologies, and machine park. - Interactive milestones: Company history built as part of the visual storytelling. - Dynamic gallery: Two interacting, moving image strips instead of a classic static album. - Subtle animations and interactions: Motion that supports the user experience without unnecessary extra effects. - Responsive treatment: Design and interactions adapted for different screen sizes. ## Result For Proimpex, we built a site that precisely shows what the company stands for: a strong technological base, its own production, and the ability to handle complex projects from design through to execution. We didn't assemble the technical content into a classic industrial catalog. The split opening screen, the way text responds to motion, the unconventional gallery, the visually built-out milestones, and the bold closing section all give the page its own signature. The result is a presentation built on the company's real strengths, but delivered in a way that's every bit as considered as Proimpex's own projects. ![](/assets/images/tablet.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1080quality/Kepernyofoto-2026-07-22-13.58.57.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1920/Kepernyofoto-2026-07-22-13.58.57.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1080quality/Kepernyofoto-2026-07-22-13.59.04.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1920/Kepernyofoto-2026-07-22-13.59.04.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1080quality/Kepernyofoto-2026-07-22-13.59.23.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1920/Kepernyofoto-2026-07-22-13.59.23.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1080quality/Kepernyofoto-2026-07-22-13.59.42.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1920/Kepernyofoto-2026-07-22-13.59.42.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1080quality/Kepernyofoto-2026-07-22-14.00.03.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/proimpex/_w1920/Kepernyofoto-2026-07-22-14.00.03.png) [ Price Offer Price Offer ](https://cstudios.digital/price-offer)