--- title: Villatesta date: 2025-11-06T17:24:00+01:00 author: admin canonical_url: "https://cstudios.digital/case-studies/villatesta" section: Case Studies --- [ Back to Home Page Back to Home Page ](/) ![](https://cstudios.sk//uploads/images/_transforms/_w1440/KATALOG03-HU.jpg) Visit website [](https://villatesta.sk) # Villatesta 19 A journey from traditional materials to a modern brand defined by trust [ villatesta.sk ](https://villatesta.sk) ## Client **Villatesta** is the exclusive distributor of French and Spanish roofing tiles, as well as Italian wall and floor tiles. The brand specializes in clay roof tiles—a traditional, craftsmanship-proven, and highly durable material designed for high-quality, long-lasting buildings. ## The challenge While **Villatesta** was well known among industry professionals, its public awareness and digital presence did not reflect the quality of its products. The key objectives were to: – strengthen the brand image as a reliable and expert supplier – clearly communicate the values of tradition, durability, and honest craftsmanship – increase brand visibility among both end customers and construction partners – establish consistent communication across the website, social media channels, and offline touchpoints ## Searching for solution We adopted a strategy that combines the traditional character of the materials with a modern brand presentation. For **Villatesta**, we focused on: – redesigning the visual identity and creating a clear, modern website – maintaining regular social media communication with a strong emphasis on product origin and quality – running targeted Google Ads campaigns in both Slovakia and Hungary – showcasing real-life projects and highlighting craftsmanship expertise ## Our solution The brand communication was built around three core pillars: **tradition, expertise, and reliability**. Content and campaigns highlighted the craftsmanship value of clay roof tiles and the long-lasting performance of **Villatesta** solutions. Consistent presentation across all channels established a clear brand identity that feels trustworthy and premium, strengthening the brand’s position among both professionals and end customers. ## Result – **+158.9% increase in website click-throughs** – **+45.7% growth in content engagement** – steady reach growth across both Slovakia and Hungary – strengthened brand image as a reliable and expert supplier – increased brand awareness among partners and end customers Today, **Villatesta** presents itself as a modern, trustworthy brand that successfully combines traditional craftsmanship with contemporary marketing—solidifying its position in the premium building materials market. ![](/assets/images/tablet.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/Screenshot-2025-11-06-at-14.29.14.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/Screenshot-2025-11-06-at-14.29.14.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/Screenshot-2025-11-06-at-14.54.30.png) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/Screenshot-2025-11-06-at-14.54.30.png) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/DOD_03_mobiliar.jpg) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/DOD_03_mobiliar.jpg) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/KATALOG03.jpg) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/KATALOG03.jpg) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/DOD_202509_03A.jpg) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/DOD_202509_03A.jpg) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/PPC01B_Sept.jpg) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/PPC01B_Sept.jpg) - [ ![](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1080quality/PPC03_Sept.jpg) ](https://cstudios.sk//uploads/images/_transforms/case-studies/villatesta/_w1920/PPC03_Sept.jpg) Price Offer Price Offer