---
title: Realtherm ALU
date: 2026-07-27T13:31:00+02:00
author: admin
canonical_url: "https://cstudios.digital/case-studies/realtherm-alu"
section: Case Studies
---
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 [](https://realthermalu.hu) 

# Realtherm ALU

 04 **Aluminum gets its own digital space**

 [  realthermalu.hu ](https://realthermalu.hu) 

 

  ## Client

Realtherm is a manufacturer of windows and doors with its own production facilities and years of technical know-how. Following the brand's main corporate website, we created a second, standalone web presence for them — this time focused exclusively on aluminum profiles.

The goal of [Realthermalu.hu](realthermalu.hu) wasn't to copy the existing site, but to create a dedicated space for this part of the portfolio — one that would better capture the technical character of aluminum systems: their clean lines, minimalism, and use in modern architecture.

We handled the project end-to-end: from creating the logo, setting the visual direction, and producing original photo and video content, through UX/UI design, to programming, content population, and the final launch of the site.

 

 

## The Challenge

Aluminum windows and doors hold a specific place in Realtherm's portfolio. Their advantage isn't just technical specifications, but also large glazed surfaces, slim profiles, and solutions that are a natural fit for contemporary architecture.

That's why we didn't want to present them as just another category among other products. They needed a space where visuals would carry the same weight as technical information.

The challenge was to build a standalone site that would remain clearly connected to the Realtherm brand, while gaining its own visual language suited to the character of aluminum systems.

 

 

## The Solution

We built the entire visual concept on clean lines, generous space, and modern typography. The minimalist interface naturally echoes the subtle aluminum profiles and lets the products stand out without unnecessary visual noise.

Large-format photography was therefore given an important role. Instead of a large number of smaller product shots, the site works with powerful imagery that shows aluminum solutions directly as part of architecture.

We also took a different approach with the main menu. Instead of a classic top bar, we placed the navigation in the center of the bottom of the screen. It stays fixed in place while scrolling, so users always have the site's main sections within easy reach, without the navigation intruding on the dominant visual content.

It's a detail that sets the site apart at first glance, but it also has a clear UX function. Users can move freely through the content and easily continue wherever they need to at any time.

Each product also has its main benefits clearly labeled. Visitors don't have to hunt through long technical text for the essential information — at first glance they already see what sets that solution apart and what advantages it offers.

Realtherm isn't just a distributor of finished systems — its own manufacturing base stands behind its products. We wanted this key value to resonate in the digital space too, so we created a standalone subpage for the production process. There, thanks to video footage, visitors see the real process, technologies, and precision of the workmanship instead of just reading about them. The video content also breaks up the static product presentation and shows everything hidden behind the final window or door.

Minimalism doesn't have to mean a static site. We enriched the interface with interactive elements, subtle animations, and smooth transitions that respond to user movement and gradually reveal content. Their role isn't to grab attention at all costs — the motion supports the way visitors discover the page, and gives the whole site a technological, contemporary character.

The project included:

- Logo and visual direction: We created a visual foundation for the standalone presentation of the aluminum portfolio, matching its minimalist character.
- UX/UI design: We designed the site structure, user journeys, and an unconventional navigation system with an emphasis on easy orientation.
- Custom web design: The entire interface was built individually for Realthermalu.hu, without using a ready-made template.
- Product presentation: We treated the products with large-format photography and clearly communicated benefits.
- Video content: Footage from production brings a real look at Realtherm's technical background to the site.
- Interactive elements: Animations and dynamic transitions create a smoother, livelier user experience.
- Custom development: We built both the frontend and backend tailored to the project's needs.
- Craft CMS: We built the site on a flexible CMS that allows easy management of products, photos, videos, and other content.
- Full responsiveness: We adapted the interface, navigation, multimedia content, and product elements for computers, tablets, and mobile devices.
- Modern typography: A clean typographic solution supports the site's minimalist character while creating a clear information hierarchy.

####  

 

 

## Result

Realtherm's aluminum portfolio now has its own digital space that works differently from a typical product catalog.

The minimalist design lets the large-format photography, architecture, and the products themselves stand out. The unconventionally placed navigation gives the site its own character, interactive elements support the browsing experience, and video footage from production brings visitors closer to the operations behind Realtherm's products.

Realtherm's second website wasn't created as a copy of the main site with different content — it got its own character, built on what defines aluminum solutions themselves: cleanliness, precision, and attention to detail.

 

 

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